What’s a fitting punishment for a cheating NFL team?

I have not done any football posts recently (even while experiencing such schadenfreude over the early season fates of the maize and blue).  Consequently, I cannot help but turn a brewing NFL controversy into a sentencing debate. 

As detailed in this ESPN report, “NFL commissioner Roger Goodell has determined that the New England Patriots violated league rules Sunday when they videotaped defensive signals by the New York Jets’ coaches.”  And, continues the ESPN report, “Goodell is considering severe sanctions, including the possibility of docking the Patriots ‘multiple draft picks’ because it is the competitive violation in the wake of a stern warning to all teams since he became commissioner….  The Patriots have been suspected in previous incidents.”

Is loss of NFL draft picks a sufficient sanction for what seems like blatant cheating that likely impacted the game play?  I suppose this sanction could serve some deterrent purposes, but what about other other theories of punishment.  Why not, in service to the goals of retribution and restitution, require the Patriots to forfeit the game (which, I believe, is a common NCAA sanction)?  Why not, in service to incapacitation, force the Patriots to play the rest of the season without any technological devices?

And there is one additional question I am pondering: what will this mean for Tom Brady’s future performance on my fantasy team?